Thursday, July 17, 2003

MEMO TO THE RIAA, ORRIN HATCH, AND HOWARD BERMAN
(reprinted with permission by the gang at THE BELTWAY)

According to a recent Analysis of Sales Patterns for Music CDs - Marketing Science Conference 2002, University of Alberta - Edmonton, the top 5 reasons music fans purchase CDs are:

1) fan of artist or group
2) exposed to music by media (TV, radio, etc.)
3) Wanted to listen to it while driving
4) Recommended by friends
5) Saw it while buying something else and purchased it.

Nowhere in the analysis was there any mention of:

1) fear of being sued by the RIAA
2) fear of being convicted of a felony
3) fear of having computer destroyed by file seeking technology

0 Comments:

Post a Comment

<< Home